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Wheels.12 |
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"Idle" Chatter |
{Wheels.12.2961}: Jil {rabbit} Sat, 16 Feb 2019 12:22:13 CST (15 lines)
Pickups are the top sellers, but it's a pretty tight market. Toyota has a firm following, but for the most part, it's all about domestics. I think there would be a bias against a Mercedes pickup. Benz buyers aren't going to get into a truck, and truck buyers aren't going to get into a Benz. The Lincoln Blackwood came out before pickups were as popular as they are, but I don't think it would sell even today. There comes a point where buyers just don't go that high. And it isn't price -- I've driven $95,000 Fords and Rams -- but rather perception. A truck still has to be able to work, and a Lincoln or Mercedes isn't perceived that way. Europe does have a lot of pickups, as does Asia, but they're all compact or midsize.
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